Colour Psychology
Colour Psychology Colour – it is all around us every day, we may have favourite colours and colours we really hate. As humans, our minds react to colours in remarkably similar ways. Marketers have long known this and have used colour to their advantage when...
No More Ugly Listings -(please!!)
Have you been looking for a product to buy online and been truly ASTOUNDED by the state of some people’s listings? (Do they really expect to sell these products?)There are a number of things that are often seen in poor listings, that with a little tweaking could see...
Where should I sell?
Where should I sell my stuff? Amazon, eBay, Shopify, Woocommerce? As an eCommerce coach, I get asked this question a LOT – and the answer is “You should sell everywhere”. Your buyers shop in all sorts of different ways, and while the “gurus” might tell you...
Return and Refund Policies
At some point in every eCommerce store owners time, there will be the occasional customer who is not happy with their purchase. The reasons for this can range from the customer not taking close enough notice of a description and not being happy with the item...
Driving Traffic To Your Product Listings.
As entrepreneurs, we can often feel like the deck is stacked against us when it comes to the digital world. We don’t have the same budgets as our massive competitors nor do we have the army of marketers that they can employ. So how is a small or medium sized...
5 Things to Do to Boost your e-Commerce Store.
1: Post on Social Media Everyday!! Yes really… It is not that hard 😀 Use our Social Media Planner to prompt your posts and scheduling posts to go to Facebook and Instagram is super easy using the built-in scheduler. Create graphics from Canva and...
Enticing viewers to become buyers.
In the “real” world, to buy a product you visit a store and look, touch, feel and smell the item you are considering purchasing. You are able to see for yourself the colour, the feel, the tiny details all the elements that entice you to buy long before you even look...
What Can TV Teach Us About eCommerce?
Let’s face it, many of us lament the fact that there is simply NOTHING on TV. (Who else spends ages randomly scrolling through TV Channels or Netflix offerings, before arriving at something you may have even seen before in resignation?) In today’s busy TV...
What Types of Images Do You Need?
The old adage “A Picture Tells a Thousand Words” is a good indication that images are pretty important. In this post, I want to talk about the importance of your product images and what types of images you should have on your listings to turn those watchers into...
Photography Tips for Amazon Products
In today’s crowded world of online selling, all businesses are trying to usurp their competitors and market their products in front of prospective buyers. To stay relevant and viable you need more than just a good product and competitive pricing. Online...