In today’s crowded world of online selling, all businesses are trying to usurp their competitors and market their products in front of prospective buyers. To stay relevant and viable you need more than just a good product and competitive pricing.
Online viewers can make buying decisions in seconds, and it is often good product photographs that can make that crucial first impression.
With average conversion rates being between 1% and 4% it is critical that you show your product at its very best.
When shooting product photos you need be able to capture your products “best side” to increase your sales and visibility. You need to cover a number of issues:
Amazon Image Requirements
Amazon lists very specific technical guidelines for the product photographs to be approved. Our team fully understands these requirements and follows them exactly. For example props, decorations or text which are not a part of the final product cannot be used for the hero image.
The secondary pictures can show the product in use and lifestyle pictures of the product in use.
High-Resolution Quality Photos
These days you are able to take passable images with your mobile phone. A professional high end camera and studio lighting is ideal, but no longer 100% necessary (especially when you are trialling a new product) but you do to be creating full high definition images sized at around 2000 x 2000px. The idea behind this is that the user should be able to see the finer details on scrolling over the picture in the amazon zoom display.
Product Styling and Lifestyle Images
Professional product images should highlight the usability of your product. Showing your product in use can help your buyer imagine how your product might fit into their life. A studio setting also has various props and tools for the secondary shots of the product in action. HOWEVER, a quick look at sites such as Fiverr will show you that this type of creativity comes at a (sometimes high) cost.
To assist you in creating the professional-looking images you need, our easy to use Canva Templates will give you a head start by having the basic design already done. Simply drop in your product image and choose some suitable lifestyle images, and “voila” you will have a pack of Professional Looking product images in no time.
Professional looking product images not only gives you an edge over the competition but also gives the product the representation and treatment it deserves. Work with our templates and create the eCommerce product photography that your brand needs and watch your sales soar!